Reviving and Thriving in America's Heartland

Life in rural America is changing. As traditional land-based economies have evolved, jobs and people have moved to cities. Faced with aging populations, reduced tax bases, and declining public infrastructure, many communities with deep roots and long histories are at an inflection point. The good news is that these places remain rich in a natural and sustainable—if untapped—resource: the great outdoors. By working with these communities to implement a thoughtful shift toward a climate-resilient, job-generating working lands and recreation economy, we stand together with rural towns to retain longtime residents and attract potential newcomers.

An adult instructs a child riding a mountain bike on a dirt trail in a forest, with two other children biking in the background.
The Power of Community Forests

We’re helping communities take ownership of their forested landscapes and manage the spaces to enhance quality of life, enrich cultural and spiritual heritage, and strengthen local economies. Learn More.

Land Protection: More Than the Sum of Its Parts

To combat the threats of economic decline, climate change, social inequity, and historical disenfranchisement, communities across the country—in partnership with Trust for Public Land—are prioritizing holistic conservation.

Connect With Us

Get in touch with our land protection experts.

Vice President and Managing Director, Center of Community Impact

(206) 587-2447

Vice President, Director of Conservation

A person paddles a canoe on a calm lake with mist and distant mountains in the background.