Building a Brand

As with any good project, it’s important to build a lasting brand. In 2026, TPL, the Waterfront Advisory Board and the City of Bridgeport sponsored a logo design contest and a public vote to select a winning Bridgeport Seawalk logo. The winning design was inspired by the Seawalk’s wildlife and will become the visual symbol for the trail that will be seen on all things trail related, such as signage and other materials.