It's a big day for us: we're debuting a new look—only the third in our 40-year history—and we hope you like it! 

A little history: The Trust for Public Land got its start in 1972, two years after the first Earth Day and just as the American environmental movement was picking up steam. Back then, we were just a handful of conservationists with an idea for a new and nimble kind of nonprofit, one that borrowed the best techniques from business, law, and real estate and put them to work protecting land for people—especially in and around cities.

It was a novel idea at the time, and early staff wrote the rules as they went along. ("Creative chaos!" recalled a founding board member, years later.) With so much to do, it was 1981 before the growing team got around deciding on an official logo. We used that first version for more than two decades, then spruced it up in 2004.

So much has changed since we first got started. We've conserved more than 3 million acres and protected more than 5,000 special places nationwide. We're turning our conservation expertise to challenges our founders hardly could have imagined—from the obesity epidemic to global climate change. We work with different tools, from GIS software to social media. And we've grown: from our first office in San Francisco to more than 30 field offices all over the country.

But however things change—and whatever shade of green we're using—our mission stays the same. We'll always be dedicated to land for people: building stronger, healthier, and more livable communities by connecting people to nature. With your support, the next 40 years are looking bright.