Trey Loughran

Trey Loughran is Chief Executive Officer of Purchasing Power, LLC. He joined the company in early October 2019, having held multiple senior executive roles spanning financial services and technology, digital marketing and data analytics across both business-to-business and business-to-consumer platforms.

Most recently, Loughran served as president of, a leading online provider of banking services to consumers via one of the largest digital domains in financial services. He also held a number of senior executive roles over a 12-year career at Equifax, including president of two of the company’s four business units, chief marketing officer, and head of corporate development and emerging markets. Prior to Equifax, Loughran served in various roles at BellSouth Corporation, McKinsey & Company, and Lazard Frères & Co.

Loughran has a BA from the University of North Carolina at Chapel Hill and a JD from Harvard Law School. He is active in the community and is the board chair of the Be the Match Foundation.