Director of Marketing

Posted Date: August 17, 2018
Location: San Francisco, California
Department: Marketing
About the marketing team:
We’re The Trust for Public Land’s storytellers and brand stewards. We land national headlines, maintain a robust social media presence, publish an award-winning donor magazine, and produce print, digital, and multimedia marketing material to engage and inspire more people to support The Trust for Public Land’s mission. It’s an exciting time to work for us: with several new hires and new initiatives in the works, our team has a startup feel: we welcome innovative approaches and blue-sky thinking.
About the Role:
Leads strategic marketing planning and marketing campaigns across the organization. Responsible for integrated marketing campaigns that increase brand visibility nationally and locally, with significant focus on field marketing support and integration. Reports to CMO; manages two field marketing managers—one east coast, one SF.
Marketing Strategy & Leadership
  • Serve as a member of the marketing leadership team to lead coordination, planning and implementation of a cross-functional marketing plan within the department and to successfully and creatively meet the national and field marketing needs
    • Based on national objectives, lead annual marketing planning (and budgeting) with state and field offices. Develop planning, implementation and reporting system that ensures clear communication and collaboration between local markets and national office
    • Partner with Chief Marketing Officer (CMO) to develop annual, national marketing objectives, campaigns and metrics to dramatically increase brand awareness
  • Drive overall execution of national marketing campaigns and ensure all marketing initiatives, national and local, reflect the brand strategy and meet or exceed metrics
  • Together with marketing managers, serve as thought partner to local offices to ensure strategic consistency with national objectives and philanthropy goals
  • Collaborate closely with Philanthropy and Corporate Relations to provide the programs and materials needed to expand donor base and prospect pool for The Trust for Public Land. Help drive donor engagement and advocacy locally based on national initiatives
  • Uses market research/polls, metrics, etc. to deliver metrics-based campaign elements and reporting.
Staff & Project Management
  • Manage two (or more) marketing managers who are first point of contact for regional/state offices, and provide them with strategic guidance and career growth . Establishes annual plans, monitors progress and consults/coaches on effective strategies and areas for improvement.
  • Train and mentor staff on best practices and regularly communicate vision, goals, and progress
  • Ensure that marketing efforts are engaging, on-brand, and effective
  • Identify and advocate for needed resources for the various marketing efforts
  • Resolve disputes and make decisions to insure efficient, effective and cohesive teams
  • Acts as internal expert for entire marketing team  - offers advice on campaigns, ideas and processes and provides ongoing coaching and mentoring to direct reports
  • Directly develop and manage marketing plans for 2-3 focus markets/ regions
  • Provide strong leadership, collaboration, capacity building, and professional development
Field Support/Leadership
  • Support field marketing needs by acting as master collaborator within the marketing department, bringing together cross-functional experts in Digital, PR, Creative Services, Communications/Content to plan and deliver marketing campaigns
  • Leveraging knowledge of field needs, proactively develop effective tools to support philanthropy and and other national departments
  • Serve as sounding board for national marketing staff to ensure that messaging, initiatives will resonate at the local level.
  • Support marketing efforts by promoting a local presence for TPL at conferences, workshops and seminars.  Help identify opportunities for interviews and public speaking for TPL staff and the preparation of presentations for staff.
  • 10+ years experience in branding, strategic marketing planning & execution, including at least 3-5 years in a matrixed, distributed, field-marketing organization
  • Track record of developing and implementing successful marketing campaigns. Experience setting strategy and goals, working with and organizing coalitions, press outreach, managing advertising/public relations programs, writing and producing publications, coordinating team efforts, and managing and executing outreach projects
  • Exceptional communication, collaboration and project/account management skills. Proven ability to develop marketing plans and comprehensive strategies
  • Relationship builder with demonstrated ability to work with multiple distributors or offices to drive a single brand strategy.
  • Ability to speak persuasively and to build strong relationships internally and externally
  • Must be a player-coach—willing to manage people and projects simultaneously. Positive, energetic and team oriented leadership style and approach
  • Nonprofit experience strongly preferred – either as an employee or volunteer
  • Background in environmental issues, conservation or related issues preferred
  • High-energy herder of cats: positive, upbeat attitude
  • Experience across platforms – print, direct mail, digital, social, etc.
  • Demonstrates an awareness and sensitivity to the needs and concerns of individuals from diverse cultures, backgrounds and orientations
  • Contributes to recruiting, hiring, developing and retaining a diverse and inclusive workforce