Linda Hwang
Senior Director, Strategy & Innovation

Linda is our director of strategy and innovation. She has been with us since 2016. She is responsible for developing long-term strategy and direction for the research and innovation team, providing high-level leadership, and anticipating, sensing, and monitoring trends in the broader parks, conservation, equity, and technology spaces. She works in partnership with our 25+ field offices, content experts, and policy and advocacy teams to develop growth initiatives that enable increased impact and leads the exploration and implementation of new parks and conservation data opportunities for the organization. She previously worked with all of TPL’s field offices to develop state-focused five-year strategic plans. Prior to this, Linda was a partner at a start-up that developed customized decision-support tools that quantify ecosystem services for clients such as The Nature Conservancy, The Dow Chemical Company, and Environmental Defense Fund. She was also at Business for Social Responsibility, where she built and led advisory services program offerings on corporate water strategy and ecosystem services strategies for Fortune 500 companies. Linda has a BA in Environmental Economics from the University of Michigan, an MPhil in Development Studies and Social Transformation from the University of Cape Town, and an MBA from the University of Michigan.