Linda Hwang

Senior Director, Strategy & Innovation

Linda is responsible for developing long-term strategy and direction for the Land and People Lab at Trust for Public Land, providing high-level leadership and anticipating trends in the broader parks, conservation, equity, and technology spaces. She leads the exploration and implementation of data and analysis opportunities to accelerate the national movement for parks and public land, and previously worked with all of TPL’s field offices to develop state-focused five-year strategic plans. Prior to this, Linda was a partner at a start-up that developed customized decision-support tools that quantify ecosystem services for clients such as The Nature Conservancy, The Dow Chemical Company, and Environmental Defense Fund. She was also at Business for Social Responsibility, where she built and led advisory services on corporate water strategy and ecosystem services strategies for Fortune 500 companies. Linda has a BA in Environmental Economics from the University of Michigan, an MPhil in Development Studies and Social Transformation from the University of Cape Town, and an MBA from the University of Michigan.