TPL and VivaTerra Partner for the Planet
SAN FRANCISCO, CA, 3/6/2007-The Trust for Public Land (TPL, www.tpl.org), a national nonprofit land conservation organization, and VivaTerra (www.vivaterra.com), the nation’s leading catalog and Internet retailer of distinctive eco-living products, today announced a partnership program to combat climate change. In an on-going effort to help alleviate global warming, VivaTerra is donating $1 for every order over $75 to support The Trust for Public Land’s protection of America’s crucial forest ecosystems and natural lands.
VivaTerra co-founder Robert Perkowitz points out that by planting trees and protecting forests, The Trust for Public Land preserves water quality, helps slow global warming and erosion, provides critical wildlife habitat, and offers places for relaxation and recreation. “Supporting The Trust for Public Land is a simple, direct way for VivaTerra and our customers to participate in reducing our impact on the climate.”
Over the next six months, TPL will be featured on VivaTerra’s website (www.vivaterra.com) and in the retailer’s catalogs. “Our partnership with VivaTerra not only supports The Trust for Public Land’s conservation of forests, but introduces us to a new audience of people who care about the environment, about the sustainability of the products they use, and who want to make a positive difference,” explains Jay Dean, Vice President and Director of Marketing for TPL. VivaTerra customers will have an opportunity to receive a free subscription to Land&People, TPL’s national magazine chronicling land conservation news across the country.
The Trust for Public Land is a national nonprofit land conservation organization that conserves land for people to enjoy as parks, gardens and other natural places, ensuring livable communities for generations to come. Since its founding in 1972, TPL has helped protect more than two million acres in 46 states. TPL depends on the support of individuals, foundations and corporations. Visit TPL on the Web at www.tpl.org
Founded in 2004, VivaTerra offers a break-though line of distinctive home, women’s accessories and artisan products that beautifully merge ecology and elegance. With a commitment to design, quality, and sustainability, VivaTerra achieves the ultimate balance between well being and living well.