Sr. Manager, Marketing Planning & Operations

Posted Date: May 31, 2020
Location: Washington DC, District of Columbia
Sr. Manager, Marketing Planning & Operations
The Trust for Public Land
Location: Denver, San Francisco, New York, DC
The Trust for Public Land is more committed than ever to our mission to create parks and protect land for people, ensuring healthy, livable communities for generations to come. With our new five year strategic plan leading the way, we are adding more great leaders to our team to help us achieve our mission. The Marketing and Communications Department is looking for a strong leader to take the reins of our marketing planning and operations.
The Sr. Manager, Marketing Planning & Operations thrives at building teams, creating systems that makes sense for real people and operationalizing big ideas and complex projects. S/he is strategic, self-motivated and tenacious. S/He is focused on advancing the things that matter most for the organization and brings great attention to detail to her/his/their work. The Sr. Manager, Marketing Planning and Operations will be responsible managing small to large-scale, complex projects that may span multiple offices, departments or programs. S/He may manage staff directly/indirectly and is a member of the Marketing Leadership Team.
The Sr. Manager will work with the SVP, Chief Marketing and Communications Officer and the Marketing Leadership Team to establish the priorities, goals and success factors for the department. S/he manages the department’s priorities, drives departmental reporting, and develops action plans with input from key stakeholders and team members to meet those goals. S/he works closely with the SVP on recruiting and talent management best practices, cultivates a creative and fun culture for the team, and ensures the department’s resources are deployed to achieve identified goals in the most cost-effective and time-efficient manner possible. The Sr. Manager brings direct experience in marketing and communications to identify process improvements, automations and opportunities to streamline marketing operations within and across departments. The Sr. Manager manages and creates the department budget, drafts proposals for funding and leads RFP and contract management with external agencies and freelancers.

Operations Leadership
  • Drives annual planning and reporting, manages departmental portfolio/editorial calendar and oversees evaluation of completed projects
  • Sets agendas for departmental and leadership meetings
  • Works closely with the SVP and Directors to deploy departmental budget, ensuring investments are allocated to department priorities efficiently and effectively, maximizing return on investment
  • Own department roadmap and planning calendar. Lead and direct operations which includes the following:
    • Assess existing systems to track overall portfolio of past, current and potential projects. Recommend and oversee refinements, as appropriate, to ensure the infrastructure supports the department and the organization’s short-term and long-term goals—with an eye to how the organization overall could leverage similar systems.
    • Build and update dashboards and reports for the CMCO and staff
    • Develop, evolve project management tools and processes as needed
    • Other duties as assigned
  • Serve as a strategic partner to finance, human resources, and field operations. Triage issues as needed.  Escalate to CMCO as needed.
  • Manage contracts with external vendors:
    • Create and maintain RFPs, Scopes of Work and contracts
    • Work across department to ensure vendor delivery
    • Approve and track contractor invoices against budget
  • Create and leverage communication and collaboration tools and systems across the organization by Marketing & Communications staff.
Strategic Thought Leadership and Solutions Development
  • Partner with the CMCO to drive team culture and provide operational leadership for the  Department
  • Keep the CMCO apprised of Marketing team accomplishments and events, portfolio status, issues, impact tracking and coordinating and tracking inquiry conversations with state directors and field staff
  • Partner with the CMCO to develop presentations and memos to support structural/process improvements, model financial investments, timelines and outline the value of innovative initiatives and BIG ideas to achieve goals
  • Introduce and apply best project management practices to improve outcomes and impact of key initiatives; Lead, mentor, and guide the team to ensure that they are pursuing best practices
  • Work closely with the CMCO to develop and monitor annual department goal setting and performance evaluation
  • Be a leader in fostering an environment of collaboration, comradery, innovation, creativity, risk-taking, and achievement.
  • Embrace diversity as a strategic advantage
  • Ensure steady internal communications to the organization about marketing, including initiatives, insights and impact.
This role will adjust and align with Marketing and organizational needs, particularly related to current and future initiatives, programs and leadership and board expectations.
  • Minimum 7 years in a direct marketing planning and/or operations capacity.
  • Strategic thinker; collaborative mindset; self-starter attitude.
  • Experience working across matrixed organizations to drive desired outcomes.
  • Managed marketing budgets, including continual optimization and prioritization.
  • Demonstrated leadership experience in a complex, decentralized environment—including work with remote team members and partners.
  • Experience working directly with a senior leader and with teams on innovative solutions.
  • Proven ability to foster successful collaboration across teams.
  • Experience with evaluation and developing using metrics to measure progress and success. Expertise on PowerPoint a plus.
  • Proven experience as an effective team leader.
  • Deep project management experience required.
  • Experience collaborating with and managing diverse vendors and consultants.
  • High degree of knowledge of administrative and supervisory principles and techniques.
  • Superior written and verbal communication skills.
  •  High level of performance, integrity, organization, and creativity.
  • Commitment to and thorough understanding of TPL’s mission.
  • Bachelor's degree required. MBA or other advanced degree preferred.