Sr. Direct Mail Manager - Location Flexible

Posted Date: January 24, 2022
Location: San Francisco, California
The Sr. Direct Mail Manager contributes to The Trust for Public Land through the increase of unrestricted net revenue for the organization through the management and continuous improvement of direct mail efforts to acquire, renew, and upgrade annual fund donors, defined as donors generally giving under $2,000 annually.

The position is responsible for overseeing and monitoring each campaign to ensure it meets its objectives including response rates, revenue goals and mail dates. The Sr. Direct Mail Manager is a member of the Annual Giving team and reports to the Director of Annual Giving.

  • Leads the operational management of TPL’s direct mail program – including the direct mail budget, program expenses and interacting with and guiding vendors who implement the program’s efforts.
  • Is point lead for all production related to the direct mail program including proofs, set-ups and art.
  • Directs agency partner(s) to implement a sound and robust testing strategy.
  • Works closely with direct response agency partner to drive re-solicitation and upgrade strategies.
  • Collaborates with the Associate Director of Online fundraising to ensure cross channel fundraising strategies are in place.
  • Works with Marketing to ensure TPL’s brand is consistent across all direct mail campaigns.
  • Coordinates closely with program staff throughout the country to ensure direct mail copy is fact checked.
  • Works with the Marketing Department and/or direct response fundraising agency to create and manage direct mail collateral.
  • Works closely with state and regional philanthropy teams and marketing on acquiring new information/themes for campaigns.

  • Minimum of five years of fundraising experience.
  • Prior experience with direct mail management, preferably for a nonprofit.
  • Experience working with and managing agency partners and multiple vendors at once.
  • Solid grasp of the fundamentals of direct response fundraising specifically direct mail.
  • Demonstrated ability to build consensus and work effectively with a wide range of internal and external stakeholders.
  • Self-motivated; able to multi-task with excellent attention to detail and deadlines; and can perform successfully without regular supervision.
  • Excellent oral and written communication skills.
  • Computer proficiency with various Microsoft Office applications (Word, Excel, PowerPoint).
  • Proficiency with complex databases or donor management software a plus.
  • Interest and commitment to The Trust for Public Land’s mission.
  • Need to be able to work flexible hours on occasion, particularly during key fundraising moments like Giving Tuesday and end of year giving.
  • Location flexible within proximity to one of The Trust for Public Land’s 22 field offices preferred but not required
As a full-time employee, you will be eligible for The Trust for Public Land’s comprehensive benefits program which includes medical, dental, and vision insurance, three weeks of vacation annually plus ten holidays, and a 403(b) retirement plan, currently with a 5.5% company matching. We offer competitive salaries commensurate with experience; the range for this position is $75,000 to $95,000 annually.

The Trust for Public Land is committed to cultivating a diverse staff that is representative of the communities we serve. Applications from individuals having diverse backgrounds and life experiences are strongly encouraged. We are open to the possibility that a great candidate for this job may not precisely meet all of the above criteria; if you believe you’re the right person for this job and can persuasively make that case, we encourage you to apply.