Marketing Manager - East

Posted Date: February 14, 2019
Location: New York City, New York
Department: Marketing

Position Summary: The Marketing Manager - East, provides marketing partnership and project management for the eastern region of The Trust for Public Land. Works closely with the National Director of Marketing, Marketing Manager for the West, and other leaders in the marketing department to accomplish national and local marketing objectives. 

This position can be based in Atlanta, New York City or Washington D.C.  Regional and national travel is required.
 
Essential functions:
 
Field Partnership

  • Execute marketing plans and programs to support the national and local marketing objectives in The Trust for Public Land’s East Division.
  • Meet regularly with and advise State & Philanthropy Directors to understand marketing objectives and recommend appropriate marketing/communication plans and tactics. Support Philanthropy’s efforts to raise funds.
  • Help local offices see how their work supports national communication objectives
  • Guide annual marketing planning process (to be created) with state directors and philanthropy directors
  • Write creative briefs that accurately capture strategy and considerations
  • Manage the local execution of national marketing campaigns.

 
Internal Collaboration /Project Management

  • Work closely with internal marketing team including content, digital, PR, and design to develop measurable plans to drive stakeholder goals.
  • Oversee workflow and budget areas across all assigned states.
  • Project management: Manage the schedule, assets, approvals for all marketing deliverables in region
  • Manage the production of state-focused brochures and publications, produce content needed for the website and e-newsletters, and provide ideas and contribute content to The Trust for Public Land’s national publications such as Land&People.

 
Other responsibilities:
·         Other relevant duties as assigned by the Director of Marketing.
 
Qualifications:

  • Bachelor's degree in marketing, journalism, or strongly related field. Master’s Degree preferred.
  • 5+ years of experience managing marketing/public affairs/media campaigns.
  • Proven marketing skills, with knowledge of donor development, understanding target audiences and the ability to present and persuade.
  • Ability to develop marketing plans and collaborative strategies.
  • Excellent client relationship and project management skills.
  • Demonstrated experience working with field offices and an ability to maintain a national focus while supporting local marketing efforts
  • Proven ability to meet tight deadlines and prioritize workloads in a fast-paced environment.
  • History of teamwork and willingness to roll up one’s sleeves to get the job done.
  •  Knowledge of and ability to plan and guide promotional activities including print, online, electronic media and direct mail.
  • Excellent oral and written communication skills, including writing, editing and public speaking.
  • Ability to identify needs and work independently on projects when needed

To apply, please forward your resume and cover letter to Jennifer Wilson-Fischer (Jennifer.Wilson-Fischer@tpl.org).