Internal Communications Director

Posted Date: October 1, 2018
Location: San Francisco, California
Department: Marketing
Internal Communications Director
Want to transform internal communications and culture strategies at a large and distributed nonprofit (300 staff and 20 offices nationwide)? As the Internal Communications Director at The Trust for Public Land, you will create and execute communications strategies that engage employees and volunteers in service to our organizational goals. Reporting to the Senior Director of Communications and sitting on the marketing team, you will collaborate with senior leadership to craft and promote communications that build a shared internal culture and advance our mission to create parks and protect land for people to enjoy. This position provides direct support to the communication needs of the CEO, as well as the leadership team.
Who we’re looking for:

You are a curiosity-driven, highly organized and proactive team player. Your super power is crafting communications that motivate people and shape culture. You know how to distill complexity, and you pride yourself in making big ideas feel simple, intuitive, and inspiring. You are a natural consultant and can confidently support your opinion and reasoning to guide colleagues to the best outcome. You excel in highly collaborative roles, working with teammates, leadership, and internal partners to keep audiences large and small engaged and informed. You are always considering what to say and how to say it, expanding and experimenting with new and better platforms and methods to deliver a message. At heart, you are a keen writer and editor who can crank out compelling content under tight deadlines.
40-50% strategy
  • Serve as a communications adviser and strategist to the CEO and leadership team in support of business goals and strategies.
  • Devise and project manage the internal communications strategy by taking ownership of plans, tactics, and outcomes
  • Plug-in to the bigger picture to proactively look around corners (and executive schedules, conference opportunities, board meetings, etc.) and recommend communication and storytelling, then plan and execute accordingly
  • Drive distribution and promotion of the organization-wide calendar and coordinate with all departments to share need-to-know events and opportunities with all staff in a timely and effective manner
  • Plan the frequency and channels of communication and coordinate relevant content from stakeholders across the organization
  • Partner with volunteer relations and content team to create engaging, inspiring communications that drive deeper engagement with volunteer boards
  • Drive the programming of quarterly all-staff meetings and coordinate with presenters to build engaging and relevant content
  • Drive the content quality and usability of the Salesforce-based employee intranet, collaborating with IT team to maintain a healthy and robust platform that keeps staff connected, informed, and inspired
  • Measure and analyze communications efforts to gauge effectiveness against stated goals and modify communications based on analysis
50-60% writing, editing, and content development
  • Devise creative, fun, and interactive communications including written (emails, blog posts, FAQ), spoken (strategy presentations, all-staff meetings, speeches and talking points), and visual (presentations, infographics) to help leaders communicate strategy to staff and advisory boards and help staff provide feedback to leadership.
  • Find innovative ways to engage employees and support efforts to articulate organizational culture and values. Ensure that all internal communications efforts reinforce the employer brand, culture, and values.
  • Interact with and influence executives, providing coaching, ghost writing, editing, and message development that reflects an understanding of their business and leadership style, including serving as a primary writing and editing resource for the office of the CEO
  • Collect and utilize data (staff surveys, intranet analytics, etc.) to enhance internal communications efforts. Pilot new communications techniques and measure results.

You may be a good fit if you have:
  • 8+ years experience in communications, with 5+ years of experience in internal communications for an organization of 250+ employees that is fast moving.
  • Bachelor’s degree preferably in journalism, public relations, communications, human resources management, marketing, or related field
  • Extensive writing and editing experience, including the planning, development, and distribution of communications materials in multiple formats. Experience writing and editing on deadline for a variety of different audiences.
  • Expert proofreader and editor with a high degree of accuracy and attention to detail
  • Proven ability to pull insights from data, craft recommendations, and implement communication testing strategies to drive improvements to KPIs
  • Experience with CMS, Google Suite. Basic HTML and design skills (Photoshop, InDesign, video editing) and experience using or managing Salesforce products a plus.
  • Tech-positive approach, always on the lookout for new and better techniques and platforms for digital outreach
  • Strong interpersonal skills. Demonstrated ability to build relationships and work with distributed stakeholders to drive a single brand strategy.
  • Energy, empathy, and a great sense of humor