Content Lead

Posted Date: August 17, 2019
Location: San Francisco, California
The Content Lead is a seasoned creative leader with a background in writing, editing, and multimedia content development and the ability to ideate and generate content in a variety of forms. This position is instrumental in telling the many stories of The Trust for Public Land, primarily through digital content deployed in campaigns on social media platforms, email, and our website. The Content Lead takes a holistic view of the organization in forming a public-facing content strategy that seeks to more deeply engage audiences with our mission, create awareness and support for our policy positions, and highlight personal stories of people nationwide whose lives are improved by parks and public lands.
Reporting to the Senior Director of Communications, you will work closely with the Creative Director and Digital Director to set editorial strategy, plan story and copy needs, and manage content development as part of the leadership team for The Trust for Public Land’s national marketing department. Duties include editorial content strategy, development, and optimization; process development and production management; and writing and editing across all public-facing channels.
In this role, you’ll oversee production of content for the organizations’ 5+ social media channels and numerous publications; developing a clear, engaging, and targeted messaging strategy for each channel and publication based on audience. You’ll work closely with heads of internal and external relations to ensure cross-publication message alignment, guide strategic content decisions on digital platforms, and apply analytics to measure impact of content and inform decision making.
The Content Lead must be a strong editor and experienced manager able to work with creative teams and individual writers to execute quickly, manage time well, and solve problems creatively. The Content Lead will also manage a department of editorial writers and copywriters, full time and freelance. 
Content Strategy, Content Development, and Content Optimization - 75%
  • Collaborate with marketing directors and the rest of the content team to drive the creation of content that fulfills marketing team’s goals and objectives across all channels and performs against benchmarks, as defined
  • Work hand-in-hand with Creative Director and Digital Director and their reports to optimize content, pushing for innovation in content types and approaches
  • Mentor and provide editing support to Editorial Content Manager to produce content for all print and digital marketing material, including two annual issues of Land&People, blog, marketing email, print collateral, social media and web cop ywriting
  • Mentor and provide content and process development support to Media Production Manager
  • Participate in marketing director meetings
Operations and Production - 25%
  • Document and optimize production processes and workflows for content development, adapting them as staffing and technology change
  • Support department's efforts to implement and optimize process and best practices for department’s work tools (e.g. Basecamp; JIRA; Canopy)
  • Lead content meetings and oversee JIRA content board
  • Bachelor’s Degree in English, Journalism, Communications, or related field required. Familiarity with The Chicago Manual of Style
  • Minimum seven years’ experience in writing, proofreading, and editorial, with a minimum of three years’ experience in multimedia and digital content development, including video
  • Nonprofit or advocacy communications experience a plus
  • Education and/or experience with relevant issues preferred (e.g. conservation, climate change, urban planning, public health, environmental justice, etc.)
  • Demonstrated success with defining, implementing and optimizing a content strategy. Experience with both long form storytelling and quick-turn, reactive content creation and distribution, social content marketing to campaign copy writing. You can move easily between editing and authoring content yourself
  • Experience with people management and deep cross-functional collaboration across a wide array of functions with a natural ability to collaborate well with others and thrive when a part of a team
  • Demonstrated experience marketing to and engaging culturally and ethnically diverse audiences, constituents and partners
  • Experience developing and implementing content for political or advocacy campaigns; non-profit advocacy organization or similar experience preferred
  • Systems thinker with strong project management skills and familiarity with project tracking tools and approaches
  • An exceptional portfolio of work showcasing long form storytelling, brand expression, digital innovation and connection to and understanding of our mission and audience
  • Proven track record of meeting deadlines and deliverables with quick turnarounds
  • Thrives in a campaign style environment with rapid-fire deadlines and responses