The Trust for Public Land and Garnier Partner with the City of Newark to Enhance Local Parks by Installing 54 New “Green” Recycling Containers

March 26, 2013

The Trust for Public Land, Garnier—a subsidiary of L’Oreal, USA—and the City of Newark’s Office of Sustainability and  its Department of Neighborhood Services announced today the installation of fifty-four community recycling containers at Nat Turner, Jesse Allen, and Mildred Helms parks.  

Installation of the recycling containers was undertaken by YouthBuild Newark, Inc., a local non-profit that helps youth ages 16 to 24 complete their secondary educational goals and learn construction skills with a focus on green building techniques.

“The Trust for Public Land is proud of its ability to bring diverse partners together to create value-added outdoor experiences for the residents of Newark, said Scott Dvorak, Director of The Trust for Public Land’s Parks for People-Newark program. “These fifty-four new Garnier recycling containers installed by YouthBuild Newark are an extension of the work we’ve been doing on the ground building parks and playgrounds over the last eighteen years, in partnership with the City of Newark.  We are truly glad to have been able to add even more value to what we are doing in Newark through this partnership with Garnier.” 

In 2012, Garnier partnered with The Trust for Public Land, the nation’s leading nonprofit working to conserve land for people, and the City of Newark to install fifty-four recycling containers in three Newark parks.  The containers were created from beauty packaging waste collected through L’Oreal, USA’s Personal Care and Beauty Brigade recycling partnership with TerraCycle.  Garnier’s Brigade empowers consumers to collect and send in non-recyclable waste to be turned into innovative new products.  Garnier's goal is to eliminate beauty waste from landfills.

“We are so pleased that through our partnership with TerraCycle, we were able to collect and recycle used beauty packaging to create recycling containers for The Trust for Public Land and Newark parks. Caring for the environment is important to us at Garnier.  Making Newark more beautiful by encouraging recycling activism and greener behavior is just one of the ways we can help make a difference,” said Lauren Consiglio, Garnier’s Assistant Vice President of Marketing.

During the first two weeks of March, YouthBuild Newark members picked up the completed containers from the City of Newark’s warehouse, poured concrete pads where needed to anchor them, then began installation.

“Building lives and building community has been YouthBuild Newark’s commitment over the past 10 years,” shared SanDonna Jones, the agency’s deputy executive director.  “Enjoyable recreational and green space for Newark residents enhances the overall quality of life, so YBN staff and students were eager to participate in this endeavor and have a tangible impact on improving an important city resource – its parks.”

“This is a wonderful demonstration that, with the right partnerships, we can reclaim the value in our 'waste' materials and put them to use for the benefit of the community,” said Stephanie Greenwood, the City of Newark’s Sustainability director.  “The Newark Sustainability Office is proud to support this project as a powerful win-win-win: fewer bottles going to landfill or incineration; more sustainable manufacturing work; and a chance for our youth to develop their talents by creating a community amenity."

The recycling bins are the latest component of a major park renovation partnership between The Trust for Public Land and the City of Newark.  In October 2012, Newark Mayor Cory Booker opened The Trust for Public Land’s completed phase II of a multi-phased vision for the redevelopment of Jesse Allen Park, one of the locations of the new Garnier recycling centers. 

“Working together, The Trust for Public Land, Garnier, TerraCycle, Newark’s Office of Sustainability, and YouthBuild Newark joined forces to help beautify Newark, improve the environment, and enhance the park experience for local residents ” said Anthony Cucchi, The Trust for Public Land’s New Jersey State Director. “Through this partnership we are excited to be helping Newark become more sustainable and further improve these neighborhood parks for the benefit of the communities they serve.”

About The Trust for Public Land

Founded in 1972, The Trust for Public Land is the leading nonprofit working to conserve land for people. Operating from more than 30 offices nationwide, The Trust for Public Land has protected more than three million acres from the inner city to the wilderness and helped generate more than $34 billion in public funds for conservation. Nearly ten million people live within a ten-minute walk of a Trust for Public Land park, garden, or natural area, and millions more visit these sites every year. 

About Garnier

Garnier believes in beauty through nature. Scientifically developed with selected natural ingredients, our products help you look healthy and feel better every day. Established in Paris at the turn of the 20th century, Garnier is the #1 beauty brand in France and a trusted leader throughout Europe, Asia, Canada and Mexico. Dedicated to providing a new vision for health with high quality beauty products, Garnier also provides a wide range of hair care, skin care and sun care products throughout the world. For more information, visit www.garnierusa.com.