The Conservation Finance Handbook

Since 1996, The Trust for Public Land's Conservation Finance Program has helped communities pass 211 local and state ballot measures that have generated more than $35 billion in new conservation-related funding, including $19 billion for land acquisition and restoration.   

The Trust for Public Land's 's conservation finance experts have created a handbook for communities seeking to raise conservation funds at the ballot box—from initial demographic research to post election analysis. Topics include: Measuring Public Opinion, Designing a Winning Measure, and Running a Conservation Campaign.

Purchase The Conservation Finance Handbook