Leadership Team

Cindy Scherer
Senior Vice President and Chief Financial Officer

Cindy joined the finance department of TPL in 2003 and as CFO oversees the finance, accounting and information technology departments. Prior to entering the not-for-profit sector, Cindy worked in corporate finance for a Fortune 500 telecommunications company in their Washington, DC headquarters. She also has a background in accounting in the broadcast industry. Cindy holds a Bachelor of Science degree in Journalism from the University of Colorado and a Masters of Business Administration degree from California State University.

Brenda Schick
Vice President and Director of Conservation Transactions

Brenda Schick is Vice President and Director of Conservation Transactions at The Trust for Public Land, a position she has held since 2010. Brenda first joined The Trust for Public Land as a project manager in 2001, doing conservation real estate work in Oregon and Idaho, and in 2005 became Director of Project Review. Since 2005, she has provided critical oversight leading to protection of over one million acres valued at nearly 3 billion dollars in 42 states, Puerto Rico, and the U.S. Virgin Islands.

As the conservation portfolio of The Trust for Public Lands grows larger and more diverse, Brenda's role has grown commensurately. In addition to her internal responsibilities in risk management and creative interface with legal, parks, and transaction staff across the country, she frequently reaches out to important private and corporate landowners in order to create new land conservation initiatives. Prior to joining The Trust for Public Land Brenda worked in a variety of management, consulting, and mediation positions, including a tenure with The Nature Conservancy as the Director of Protection for their Oregon Program. She has a B.A. from Lewis and Clark College and a J.D. from the University of Oregon.

Barbara Smith
Vice President and Senior Director of Human Resources

Ms. Smith has been TPL's Director of Human Resources since October 1994. She has over 30 years of management experience, including the position of Vice President of Human Resources at Young and Rubicam, an advertising agency; and as Vice President of Human Resources at The Sharper Image, a catalog and specialty retailer. Prior to that she worked as a personnel manager and a direct mail manager at Esprit, an international clothing company. Ms. Smith graduated from the University of Florida with a Masters in Spanish and Italian. She is a human resources generalist with experience in recruiting, compensation, benefits, performance management, labor law, counseling and training.

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