George P. Bell

Background and expertise: 25-year veteran of creating and growing consumer businesses; currently managing director of General Catalyst Partners and CEO of Jumptap, a leading mobile ad network; former CEO of Upromise; former chairman and CEO of Excite and Excite@Home; founder of The Outdoor Life Network (now NBC Sports Network); former SVP of Times Mirror Magazines, overseeing titles such as SKI and Field & Stream; Recipient of Ernst & Young Entrepreneur of the Year Award for California and New England; four-time Emmy Award-winning producer and writer of adventure, wildlife, and vanishing-culture documentaries; regular guest and co-host on CNBC; serves on the boards of Jumptap and Big Fish Games; former board chairman of Harris Interactive; advisory board member for, Next Jump, and Simulmedia, Inc., national board member for The Trust for Public Land

Why I believe in protecting land and creating parks: "I have three sons and I have seen the powerful effect of nature and parks in our family's life. Opportunities to affect major, lasting transformations across the country don't come around often. I chose to make a commitment to protecting land and creating parks because I know our work will ripple across countless families and communities in America, for today and for generations to come."

Why I support The Trust for Public Land: "Now more than ever, there's urgency for this work. At the end of the day it's going to take a collective effort to make significant strides in land conservation. The Trust for Public Land is a major force in this movement, and the scope of our mission inspires me."